2016-02-18 – Category: Partner News

OEM partners widely using and adapting marketing website

About a year ago, we rolled out a fully-fledged marketing website for CM4all Sites that OEM partners can use and build on to improve the process for marketing and selling CM4all-based homepage products. In introducing the added marketing support, our goal was to show how our product’s functional capabilities could be merged with an attention-grabbing marketing presentation to help partners achieve optimum sales.

Since then, OEM partners on both sides of the Atlantic have built on these ideas and created appealing and efficient marketing websites. Some of our partners made use of the whole marketing website and only adapted the color scheme to their own corporate design. Others used selected building blocks and resources provided by us, and integrated these into their own marketing websites. We have also seen partners just taking the general idea and developing their very own vision of an optimum website for presenting and selling CM4all-based homepage products.

Overall, this has been a continuous exchange process fueled by great creativity and diverse feedback. We have thoroughly enjoyed it so far and feel that it is beneficial for all of us. We are really looking forward to continuing this process. For more information on how to make use of our fully-fledged marketing website, please get in touch with your dedicated key account manager.

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