In order to promote the Full Version of CM4all WebsiteCreator, the Limited Edition includes a fully customizable upgrade teaser. The teaser’s content is completely provided by the OEM partner so it can adapt it to its own marketing strategy.

We offer two options to integrate the upgrade teaser into our application. It can either be linked to the “info” icon at the bottom of the graphical user interface or inserted as a mandatory step in the wizard. In the first case, an overlay window displays the OEM partner’s message. In the latter case, the teaser appears in the navigation bar of CM4all WebsiteCreator and informs users about the advantages of the Full Version before they publish their website.

Each OEM partner can individually decide whether it wants to leverage both options or utilize only one version of the upgrade teasers. The success of those taking full advantage of this opportunity clearly shows that it is a very effective way to improve up-sell rates significantly.