CM4all Offers Consumer Site Builder
In an effort to cater to what it sees as an emerging mass market for Web hosting and Web site solutions, site building software developer CM4all (cm4all.com) announced on Monday that it has launched CM4all WebsiteCreator Consumer Edition.
Available for the first time at HostingCon 2006, the Consumer Edition software will also soon be available to service providers for customization and licensing. The software will include features for multi-author blogs, community photo albums and an event planner, along with the Web site building tool. The product is designed specifically to be incorporated by service providers looking to provide these services through their own brand.
The Consumer Edition product appears to be designed to provide Web hosts with the tools to combat the growing selection of free online tools that enable Web users to create blogs, store photos online and share calendars. CM4all is be betting that Web hosts can attract mass market consumers by packaging all these Web 2.0 services around one brand and one identity, with the reliability of a paid-for service.
According to the release announcement for the software, CM4all Consumer Edition will include event planning tools, with pre-designed pages for weddings, vacations, parties and family events; professionally-designed site templates; community photo albums; tools for multi-author blogging within a live Web site, and an RSS interface that allows users to integrate their blogs with "mashup" sites.
For Web hosts seeking to attract both mass-market and SMB customers, the Consumer Edition software works as a complement to the existing CM4all site building tool, says the company.
"The CM4all WebsiteCreator Consumer Edition will fit perfectly into the services portfolio of any MSO, ISP, or telco," says Robert Schovenberg, CEO of CM4all, "and represents a simple avenue for generating additional revenue and increasing customer retention. We have already received a lot of positive feedback from potential clients outside of our traditional channels that want to tap into new customer groups."